Female empowerment at forefront of Scrunchiko & Volleyball Australia Partnership

Volleyball Australia (VA) is pleased to announce Australian accessories brand Scrunchiko as the sport’s newest sponsor.

Scrunchiko is an Australian female-founded sports accessories brand, delivering sweat and water resistant scrunchies designed to allow athletes to train hard and play harder. 

This two-year partnership will give Volleyball Australia access to exclusive deals for athletes and officials, with the opportunity for VA associated clubs to order customised scrunchies to match their club uniforms, and to receive discounts off products with the online checkout-code VA15.

Founded by Katie McCarthy in 2018, Scrunchiko has evolved to more than just a sports accessory but a product that celebrates and raises awareness for women in all sports at all levels, including athletes, officials and sports medicine professionals, while also integrating the social responsibility of inclusion to all cultures. 

“As a brand that champions and advocates for young women and girls to participate in sport, I am extremely excited to be partnering with Volleyball Australia – an organisation that invests in the growth of the female sport, and continues to provide innovative ideas to create a platform for their athletes. It’s the perfect partnership,” said Scrunchiko founder McCarthy. 

With a shared passion of supporting women in sport, Volleyball Australia and Scrunchiko are “changing the landscape that reflects strong, powerful, active women.”

“Scrunchiko and VA are incredibly passionate about being a catalyst of change for women in sport,” McCarthy added.

“Being able to collaborate on this partnership to invest in the growth, and find sustainable ways that not only benefits the athletes but the officials, medical staff and organisers is super exciting.”

VA CEO Andrew Dee welcomed Scrunchiko to the VA family.

“We have been working with Scrunchiko for some time now, as our Women’s Volleyroos proudly wear their accessories when performing on the world stage,” Dee said.

“Their commitment to female athletes in Australia is a value and vision we share at Volleyball Australia, and we’re excited to officially welcome Scrunchiko to our sponsor family.”

Volleyball Australia is pleased to work with The Partner Group as part of their commercial strategy. See all Volleyball Australia partners at volleyball.org.au